“Tracy possesses a tremendous wealth of marketing knowledge, plus great people skills and the right balance between patience and persistence.”
– AVP Data Strategy & Analytics
ABOUT ME
Effective marketing
starts with
defining your goals.
For over 25 years, I’ve built and executed marketing plans in a wide range of industries. Whether you want to boost sales, expand your customer base, increase purchase frequency, or something else, I’m a firm believer in the value of structure and strategy to get there. Let’s figure out yours.
MORE INFO
Here’s how I can help
You’re an expert when it comes to your business, but building marketing strategy takes a different type of expertise.
I can provide insights, develop plans, and execute initiatives that will help to grow your business.
STRATEGIC PLANS
Plans, structure, and a clear focus for your team
METRICS & KPIS
Know you’re spending your marketing budget wisely
BRAND & CONTENT
Differentiate yourself in a competitive market
SALES ENABLEMENT
Equip your team with the right tools to close deals
“Tracy is one of those truly unique individuals who is both extremely creative and exceptionally competent in analytical thinking and problem solving.”
– Corporate Communications Director
So, what’s in it for you?
Bringing on a marketing consultant or fractional CMO provides value without the long-term overhead commitment of a full-time marketing leader. We’ll agree on scope and deliverables, finding solutions that fit your budget and align with your company goals.
EXPERTISE & KNOWLEDGE
An experienced marketing leader has the background and skillset to evaluate options, assess risks, and make recommendations.
CUSTOMIZED STRATEGY
No cookie cutter marketing plans–while best practices are a good reference point, your organization and your customers are unique.
OBJECTIVE FEEDBACK
A fresh perspective allows for an honest assessment without internal politics or blind spots getting in the way.
FOCUS ON CORE COMPETENCIES
Free up your own time and that of your team to concentrate on what you do best–running and growing your business.
Interested in a free consultation? Let’s talk!
Struggling with some marketing challenges and not sure where to begin?
Let’s have a no-obligation talk about your business and see if there’s a way I can help.