While social media marketing may get more buzz and often a bit more budget, email marketing remains a significant focus for businesses in 2021. Email allows you to reach your customers and prospects in a more personalized way at a very efficient cost. How efficient? Research has shown email marketing to have an ROI of…
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Was the “About Us” page one of the last things you thought about when building your business website? While it may not get the same attention as your home page, your About page is likely to be one of the most visited pages on your site. Throwing a few paragraphs together to check this off…
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When you’re spending money on marketing and have very limited results to show for it, it’s time to take a closer look at your strategy. That means digging in and asking these five foundational questions to determine where things are going wrong so you can move on to fixing them.
Is your website all about you? If so, you’re missing a huge opportunity to grow your business, regardless of how great your products are or how eye-catching and compelling your website design is. It takes the right words to engage your visitors and prompt them to take action. The best website copy shows prospects how…
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