Customers have many choices for where and how they do their business today, and distractions are everywhere. Businesses who don’t adjust their marketing and processes may find themselves struggling for survival. Understanding how changing customer expectations affect your business is key to your future success. Here’s what customers want from you right now: Timeliness Whatever…
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The tools and techniques available to marketers today are a far cry from what I encountered when I began my career over 25 years ago. To me, that’s part of what makes the field so exciting. However, in the rush to push out new initiatives, I sometimes see a simple truth being lost: Success still…
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While social media is an important part of most marketing plans, building a strong email marketing program pays off better and faster — with an ROI of 4400%! That means every dollar you spend on email marketing has the potential to bring you a $44 return. An effective email marketing funnel leads prospects through the…
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The B2B buying process has shifted, with online marketing content taking on a bigger role as buyers conduct their own research prior to having a conversation with a company’s sales reps. In fact, a Gartner study found B2B buyers are typically 57% of the way to a buying decision before actively engaging with Sales. Obviously,…
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