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How to Develop a Strategic Plan on the Fly

“You need to build a boat and sail it at the same time.” The manager was describing how she envisioned a new role functioning in her organization, one that was tasked with meeting a specific need but also launching several new initiatives in the future. What a great metaphor.  While having a full-blown strategic plan…
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6 Messaging Strategies to Retain B2B Customers During a Crisis

It goes without saying that lives of people across the world have been turned upside down during this global health and economic crisis. The decisions you make now regarding how and when you communicate with customers will have a long-lasting impact on your relationships. Share the information customers need to know on a timely basis.…
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Customers’ Perceptions Are All That Counts

“It’s not what is, it’s what people think is.” Those were the words my history teacher repeated over and over during the course of the semester, more years ago than I am going to admit. He wove them into stories of how wars and revolutions began, of protests and political movements, little changes and big…
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