When you’re spending money on marketing and have very limited results to show for it, it’s time to take a closer look at your strategy. That means digging in and asking these five foundational questions to determine where things are going wrong so you can move on to fixing them.
The tools and techniques available to marketers today are a far cry from what I encountered when I began my career over 25 years ago. To me, that’s part of what makes the field so exciting. However, in the rush to push out new initiatives, I sometimes see a simple truth being lost: Success still…
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While social media is an important part of most marketing plans, building a strong email marketing program pays off better and faster — with an ROI of 4400%! That means every dollar you spend on email marketing has the potential to bring you a $44 return. An effective email marketing funnel leads prospects through the…
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The B2B buying process has shifted, with online marketing content taking on a bigger role as buyers conduct their own research prior to having a conversation with a company’s sales reps. In fact, a Gartner study found B2B buyers are typically 57% of the way to a buying decision before actively engaging with Sales. Obviously,…
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