Features tell and benefits sell. It’s an adage anyone working in sales or marketing can recite in their sleep. But what if you’re talking to the wrong person? Or describing benefits he or she doesn’t care about? You can’t be everything to everyone. Instead, focus on defining your audience and figuring out what’s important to…
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There’s nothing quite like the current crisis to highlight the value a strong writer brings to your team. But when we move beyond these immediate communication needs, having the right skillset on hand becomes even more important. Both copywriting and content writing will be key to rebuilding or growing your business. “Copy” and “content” are…
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It goes without saying that lives of people across the world have been turned upside down during this global health and economic crisis. The decisions you make now regarding how and when you communicate with customers will have a long-lasting impact on your relationships. Share the information customers need to know on a timely basis.…
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