Category: Customer Retention

customer satisfaction feedback ratings

10 Ways to Improve Customer Retention

The specifics vary widely by industry, but I think we can agree it costs significantly more to acquire a new customer than it does to keep an existing one. Improving customer retention starts with building customer loyalty…and that comes from increasing customer satisfaction. Satisfied customers buy more, shop more often, and refer their friends. While a healthy acquisition…
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Customers’ Perceptions Are All That Counts

“It’s not what is, it’s what people think is.” Those were the words my history teacher repeated over and over during the course of the semester, more years ago than I am going to admit. He wove them into stories of how wars and revolutions began, of protests and political movements, little changes and big…
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